The template by default comes shipped with a section for “Features” but my business case makes it more usable to called this “Services”. There are three instances where I’m most interested in changing this:
1) the url of “features” page so it changes from domain.com/features/ to domain.com/services/
2) the url of individual “feature” pages so they change from domain.com/feature/personal-training/ to domain.com/service/personal-training
3) the wordpress admin menu label from “Features” to “Services”