I hear from others who have similar issue that this video helps. Pls have a look. You are probably missing a single step somewhere. Thanks for choosing our theme.
http://www.youtube.com/watch?v=62alZaVZI2Y
Also, the first section on installation in documentation is crucial to understanding how the theme works. It has a few instructions with screenshots. To help customize the site, pls have a look at this section.